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芝华仕携手刘德华开启“生活新适力” 品牌升级聚焦年轻力

发布时间:2020-12-20 发布人:火狐体育官方网站集团

11yue10ri,2019zhihuashi“shenghuoxinshili”pinpaifabuhuizaibeijingshengdaluomu。zhihuashishafapinpaixingxiangdashiliudehuaqinlinxianchangzhuzhen,yupinpaifanggongtongkaiqizhihuashiweilaizhanlvebuju!

芝华仕携手刘德华开启“生活新适力” 品牌升级聚焦年轻力

(qidongyishitupian)

       zhihuashitoudengcangzuoweiquanqiujiajupinpaiyinlingzhe,27nianlaishengengyujiajulingyu,yizhijiangweixiaofeizhedailaishushishenghuoweipinpaijiren。2018niantoudengcangyanjiuyuanchengli,weixiaofeizhedaiquzhinengjiajuxintiyan;jinnianzhihuashishushizaishengji,shenrunianqingquntiquanceng,jiehexinyidainianqingrendeshenghuofangshi,weixiaofeizhedazaoquanxindebingqiejidushushidemeihaoshenghuo。bingyouciyanshengchuquanxingainianzhuti“shenghuoxinshili”,yiwutaiju、jiaohushigainiankongjiandengxingshiweichanpinfuyuchangjinggan,shenkequanshizaoyishenrurenxindepinpailinian“shushijiushizhihuashitoudengcangshafa”。zheiyebiaozhizhezhihuashikaiqiyichangjingyingxiao、chanpinfunengyinlingxiaofeishengjidezhanxinshidai。

体验新品 刘德华分享天王舒适生活观

       zhihuashimeiyicituichudechanpin,doushixingyedeguanzhujiaodian。zaibencifabuhuishang,zhihuashizhongbangliangxiangdeshiyikuanlingrenjidushushidetoudengcang3+1zuoweidiandongshafa。gongyishang,bingchengzhezhihuashitoudengcangyiguanyilaideyangebiaozhun,zhenxuantoucengniupi、shentouzhemeixueneihanyudiyun;waiguanshang,tiankonglanningjingzhiyuan,dazaojianyueshishangketing。chanpinshiyongshang,youhuachuangxingongnengyikaozuiyuanshiderentiquxianyuanli,ke110°—160°suiyidiaojie,weinidingzhilewanmeideshafashiyongchangjing,110°shangwang,125°yuedu,140°kandianshi,150°tingyinle,160°xiuxi,zhenzhengzuodaogexinghuayudingzhihua,dazaoshushi、jiankangdexiaofeixiangshou。

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       zuoweizhihuashishafaxingxiangdashideliudehua,zaitiyanxinpinshi,liutianwangwanquanchenjinzaishushidetoudengcangshafazhong。tianwanggengshiqianglituijianzhihuashishafa,tadongqingdebiaoshi:“wobabahewo,yijigongsiyouxindedifang,douyouzhihuashidecunzai。”

        duiyuzhihuashichangdaodeshushishenghuofangshi,tianwangyebiaoshirentong,bingzhenchengdebiaoshizhihuashidechanpinshizhenxinweiyonghushejide,xiwangdajiahetayiqijixuzhichizhihuashi。

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天王助阵双11 选芝华仕就购了

       shuang11juezhanshikelailinzhiji,zheiyichangbiekaishengmiandefabuhuizhanshilepinpaideweilaifangxianghecelve。2019nianshuang11,zhihuashipinpaishiwuqianlilianhetianmaoguanfangqijiandianhexianxiachaoguo2700jiazhuanmaidiantuichuxianshangxianxiatongkuantongjiabaokuan,weixiaofeizhedazaoquanqudaoshuang11gouwukuanghuanjie。guangdaxiaofeizhekeyisuishisuiditongguogezhongqudaoxuangoudaozhihuashiquanxiliejizhixingjiabidechanpin,rangxiaofeizhemaidefangbian,yongdefangxin,tangdeshushi。

       在芝华仕双11火力全开的促销力度下,芝华仕线上线下全面开花。这一场为消费者打造全渠道双11购物狂欢节深深打动消费者。线上,年轻用户在线上通过明星网红直播推荐等丰富形式了解和认识到品牌,芝华仕在预售阶段便一路领跑各类榜单;线下,新老消费者纷纷前往线下门店,亲身体验感受芝华仕沙发独一无二的舒适魅力,纷纷下单将舒适头等舱生活带回家。此次刘德华亲临品牌发布会,将助力品牌在线上线下取得更优异的成绩。

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芝华仕携五大品牌 打造交互式舒适空间装置

       zaibencipinpaifabuhui,zhihuashixieshouwudashenghuopinpai(sanzhisongshu、leishe、mofashijia、kewosisaodijiqiren、jianguotouyingyi),dazaolejuyouchangjinghuahetiyangandejiaohushishushikongjianzhuangzhi。

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       zaizheixieshushikongjianzhong,zhihuashiyunyonghulianwangjiaohusiwei,jiangyonghurenqunbiaoqianhua,bingshenrudongchatamendeshenghuofangshi,wei“feizhai”、“meizhuangdaren”、“youxidaren”、“yinledaren”dengrenqunchuangzaolegengweiyouqu、zhinenghuadeshenghuokongjian,xianchangguanzhongfenfenqianlaitiyan,huodeyizhihaoping。tachengzaidebujinshiyicipinpaidezhanshi,gengshiweichanpinchuangzaoyuyan,shiyicijiajupinpaiyuyonghudeshenduduihua。

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       zhihuashipinpaiyizhiyilai,xiangdazhongchuandi“weiqianjiawanhudailaijiankang、shushi、chaozhi、shushidejiaju”pinpailinian。bingbuduanchuangxinfazhan,benciyuwudapinpaigongchuangjidushushideshenghuokongjian,yijiaohufangshichuangzaolegongnengshafashiyongchangjinggan,youhualeyonghushenghuotiyan,gengshijiangzhihuashidazaochengweiyigejijuweilaiqushideshenghuofangshipinpai。

产品力X品牌力 芝华仕生活新适力更走心

       zhihuashichanpinyizhiyilaidoujidazhong0chapingdeshushitiyan,gengshijiajuxingyebiaogan。bencizhihuashitichu“shenghuoxinshili”degainian,zheishiyicichanpinlihepinpailidewanmeijiehe,zhihuashiyongyizhanggongnengshafagoujianleyonghuduimeihaoshenghuodeyiqiexiangxiang。yongjiaohuxingchangjingqugaosuyonghu,“yizhanggongnengshafa,nenggoubangzhunigenghaodequxiangshoushenghuo。”

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       zheiyeshipinpaiduiyonghudeyizhongguanhuai,zaizheijingjigaosufazhanshidai,bubikeyitingxialai,yizhanggongnengshafakeyirangnixiuxiyixia,tajiuxiangshiyigenengliangjiayouzhan。tangxia,shiweilegenghaodechufa。zheishizhihuashizaibangyonghuzhaodaoyizhongxindeshenghuofangshi,zaibuguanduomangliudeshidai,yekeyizhaodaoshuyuzijishushideshenghuojiezou。

       huohutiyuguanfangwangzhankongguzhixingdongshijiandazhonghuaqufuzongjinglihuangyingyingxianchangzhici:tabiaoshihuohutiyuguanfangwangzhanzuoweiquanqiugongnengshafaxiaoliangdiyiqiye,zaiquanqiushierdazhizaojidi,chaoguo300renyanfatuandui,yishushiweihexin,congchanpinwaiguan、gongnengsheji、jingxuanquanqiuyouzhiyuancailiaodaijiquanqiuqianjiawanhu。2018nian,huohutiyuguanfangwangzhankongguqixiazhihuashitoudengcangshafazaizhongguoyi45.3%zhanyoulvmingliediyi,huanjuhuajiang,zaiguoneimeimaichu2zhanggongnengshafa,jiuyouyizhangshizhihuashitoudengcangshafa。zhihuashiweilaijiangzhiliyuweiyonghudazaoquanxinshushideshenghuotiyan,dazaogengweishushiqiemeihaodeshenghuofangshi,dazaoweilaichaoliujujiamoshi。

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       huohutiyuguanfangwangzhanzaigongnengshafatiejia、diandongmada、haimian、danhuangdenghexinyuancailiaofangmianyongyouwanquanzizhuyanfashengchandenengli,bingqiezaiyishangdechuizhichanyezuodaolegexiangguanjunnengli,chanpinzaiquanqiuxingchenglejudadejingzhengyoushi。pingjieqiangdadezhizaoshili,qixiazhihuashitoudengcangpinpaidazaoxianshangxianxiatongdengpinzhi,pinleifengfudejizhixingjiabidechanpin。xiaofeizheyenengyichaozhidejiagetiqianxiangshoudaoshushishenghuodemeili。

      这一次芝华仕生活新适力,产品力与品牌力结合,让产品满足用户所需,让品牌情怀契合大众情感,完成了情绪共鸣到情感共振的走心营销。


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